After beating my head against the Camtasia wall for months now, I have come up with the optimum way to pump out videos where the quality is decent enough and the size isn't so that you're restricting the average Internet user. The key is to produce the video in FLV format. This will give you the smallest size while at the same time producing decent enough quality. A frame rate of 5, max bit rate of 300, and 50% quality will be more than good enough for online dictionary Powerpoint type presentations. For live action videos, increase the quality to 70% and you should be just fine.



Advertising in online communities such as; Forums and mailing lists. These are popular places that could get your business message across. Most Membership to these groups are usually free. You could also create your own mailing list and start capturing leads for drive traffic to your blog within 24 hours future sales by doing some helpful follow-ups.

Article marketing is excellent for beginners as it takes next to nothing to start. This method is where you submit high quality articles to directories just like this one. Visitors then searching through will find your article and read it. At the end of each article you will notice something called a resource box - in here it is general practice to put a brief explanation of what the reader will find if they click your link and also the link itself. The link will need to go through to your domain name, which in turn will lead the visitor to your products sales page.

In order to have a successful search engine marketing strategy you need to have an overall successful marketing plan. Search engine marketing is but one of the many ways of marketing your self on the internet. This is not to say that you should get your hands tied up in various internet marketing techniques. But you should be executing two to three proven internet marketing strategies simultaneously in order to reap maximum benefits.

Use video marketing to allow your customers to get to know you. You could for instance record a weekly video in which you talk about your projects and upcoming deals. Make your video marketing campaign interactive by reserving a segment of your weekly video to answer questions customers send you.

I believe that video should almost always be part of every social marketing mix. I say almost always because I don't believe in cookie cutter approaches to anything. But I also haven't seen many types of businesses that can't benefit from incorporating a video component into their overall online marketing strategy.

There are three main players: The Record Labels, The Production Companies and The Directors. The record labels represent the recording artists. The Production Companies represent directors. There are also directors who are not affiliated with any particular production company. They often solicit work on their own, or hire an independent representative to work for them.

Unfortunately we don't all have the budgets of the big companies out there. They tend to make huge profits and for that reason can afford to possess a big advertising budget to play with. How can the small business play? The result it seems is to apply web video production.

But what about lighting, we hear you cry! Good question. Lighting is essential, both to lift your subject out of the backdrop and to aid in focus. Invest/hire in some good portable lights, or even a reflector, if outside. Don't scrimp on lighting, otherwise you might end up with something dull and muddy.